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Setting up Your Amazon Alexa Skill
Setting up Your Amazon Alexa Skill

Get listed on Amazon as a voice-activated skill for smart speakers.

Aaron Corkin avatar
Written by Aaron Corkin
Updated over a week ago


The following information is required to create a skill. Without this information we would be unable to proceed and may cause a delay in delivering your station to the Skill Store. 

Alexa skills are only distributed in the following languages: English, Japanese, Spanish, German, and French.

Please ensure any text you provide for your skill (invocation name, description etc) is in your chosen language. We cannot develop skills with any other languages at this time until Amazon provide support.

  • Store Listing Icon - 1024x1024px JPEG or PNG. This cannot be changed once your skill has been created. 

  • Website - Your station must have a functioning website to use this service. 

  • Website Privacy Policy - Due to recent privacy law changes, all Apps and Alexa Skills require a privacy policy placed on your website. You can find out more about creating one in our guide here

  • Permission document - This is required by Amazon to confirm you have agreed for to submit your station to the Skill Store. It MUST be provided on headed letter paper including your station name, logo, address, your name, signature, position at the station. You can find a template for this document template here

Getting Started

Log in to your Dashboard then head to Add-ons in the sidebar. Click the Get Started button under 'Alexa Skill'. 

add-ons dashboard.

You will then be brought to the Wizard. All fields are required. We have summarised them below:

Basic Settings

  • Skill Name - This is what's displayed in the Alexa Skill store on, within the Alexa App, and on an Echo device with a screen. 

MCR Live alexa skill
  • Invocation Name - This is what you say to Alexa to open your station. This must be entered in lowercase, following the requirements below:
    - Invocation names must be longer than one word.
    - If your station name includes abbreviations or a callsign (e.g. 'FM' or 'WDBN') you would need to separate these with periods and spaces (e.g f. m. or w. d. b. n.)
    - If your station name includes numbers, these must be spelled out (e.g. 'Hot 97 FM' must be entered as hot ninety seven f. m. ).

  • Alexa Store Logo - This is displayed on, the Alexa App and on Echo devices with a screen. It must be 1024x1024px in either PNG or JPEG format.

alexa skill submission

Store Listing Details

  • Default Language - This is the language you want your skill to be available in. It will be available in the Alexa Skill Stores which support your chosen language. 

  • Short Description - This should be a short sentence / subtitle briefly describing your Skill. No more than 140 characters.

  • Long Description - This will be displayed on your Skills page within the Alexa App and on  No more than 4000 characters.

  • Permission Document - This can be uploaded as an image or PDF. 

Alexa skill submission

Skill Options

Note: This option can be edited at any time, even when your skill has been developed. 

  • Announcement - When someone opens your App, have alexa announce your stream.
    Remember to type numbers as words, and add periods between abbreviations. (e.g. hot ninety seven f. m.)

Alexa skill submission

Confirm And Pay

Please familiarise yourself with the terms of service for alexa, agree by checking the box and click the Place Order button. This will charge your payment method immediately and pass your skill forward for review.

Alexa skill submission

Next Steps

  • Your Skill will be submitted to the development team for review. If there are any issues with your submission they will contact you via email. 

  • They aim to process all skills within 7 business days

  • Skills submitted to the store are subject to Amazon Review. If they find any issues with your Skill, availability may be delayed. 

  • Once your Skill is live we will confirm via email, providing your link so you can direct listeners to install it on their devices.

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